Joelle Diderich is Paris Bureau Chief at WWD, overseeing a team of correspondents covering luxury goods, retail and beauty. Joelle began her career as a financial journalist, joining Reuters in London in 1994. During the following 10 years, she lived and worked in Madrid, São Paulo, Brasília and Paris covering everything from general elections and forest fires to the 1999 Brazilian currency crisis. She fulfilled her long-held ambition to become a fashion journalist in 2000, when she started covering Paris Fashion Week for Reuters. She joined WWD in Paris as senior business news editor in 2010 and became Paris bureau chief in 2017. Reporting on companies ranging from H&M to Hermès, she enjoys breaking news, writing in-depth profiles of designers and CEOs, and branching out into the paper's culture pages with features about everyone from Hiroshi Sugimoto to Jessica Chastain.